Management

Nationally award-winning magazine publisher, speaker and entrepreneur Caroline G. Nuttall offers a new and vital brand-building strategy in her first book, BIG FISH.

This book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey. Rather than considering how to build and manage a brand, it shows students the methods by which they can assess the current market position of the brand and design effective strategies for the future.

Rachel Dunn from Girl Director shares her wisdom from the last 30 years of professional video production and advertising to help you step in front of the camera.

The author describes a challenge issued by his mentor: to serve and unite his community by completing 30 different service projects in 30 days.

Winner - 2021 Global Book Awards: GOLD MEDAL / Leadership A Proven Approach to Leadership that Has Helped Thousands Achieve SuccessToday, competency-based education is said to be the learning of the future. Why? Because organizations use competencies to figure out what employees are capable of and where they need to grow. After years of research - and real-life experience - Dr. Wesley Donahue, Professor of Management Development and Education at Penn State University, has assembled a compre

This book is your roadmap to crystalize what you do well in light of what your members need most. Along the way, you will explore the key emotional reasons your association matters to your members so you can offer them a relevant rationale for belonging.

Binge Worthy Branding reveals how to build a brand strong enough to survive in this noisy and competition-driven economy. The book explains how you can use AI to build customer loyalty and outpace the competition, as seen in top brands like Netflix, Starbucks, and Amazon.

This book describes the specifics to cascade the vision of leadership into understandable operational direction and frontline engagement to achieve that vision. It aligns the myriad methods and tools from various disciplines, in particular Lean, into a coherent blueprint to apply those methods to realize your goals and objectives.

In Beyond The Booth, Brent Hodgson shares strategies that can help your organisation to stand out in competitive exhibition halls, get your message heard, and build rapport that leads to bigger sales. In short, how to turn your good trade show booth into a powerful and highly profitable marketing machine.

Blockchain Loyalty 2nd Edition provides deep insight into how blockchain and cryptocurrencies are disrupting loyalty and reinventing marketing around the world.

Running your own business is hard for many of us. Big Tips for Small Business shares a diverse range of insights Heidi Yi has learned over a decade of developing the face of Heidi Yi Cosmetics, from humble beginnings as a wedding makeup artist to creating her own range of Australian-manufactured mineral makeup.

You're a Photographer... and your business depends on YOU getting new clients through the door and buying your photos. It's not enough to be great at taking photos... you need clients! And not just any clients, but the right type of clients. The ones who want to work with you. Who understand your unique talents. The ones who will value your work and be happy to buy everything you show them, and make you feel like a rock star. Without a steady flow of the perfect clients, your business is in