Mastering e-Business

Publisher : Palgrave Macmillan

SKU: 9780333968321

Price: R 556,96

Your price: R 473,42

Mastering e-business is a solid introduction to the development, positioning and strategic viability of e-business within contemporary society.

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Description

Mastering e-business is a solid introduction to the development, positioning and strategic viability of e-business within contemporary society. The book critically examines e-business from both organizational and individual perspectives, delivering fresh insight into this emerging subject area. Mastering e-Business focuses on key management, business, marketing and strategic issues. Moreover it aims to demystify the e-revolution to explain the dynamic nature of the relationship between traditional enterprises, e-business and society. The book searches beyond the bursting dot.com bubble to consider the longer-term strategic implications of e-business for organizations and the wider community. Written in a clear accessible style, each chapter includes mini case studies citing real world examples. Mastering e-Business is an ideal text for students studying modules/courses in e-commerce, e-business, management, operations, marketing and strategy at diploma, undergraduate and postgraduate levels.

Products specifications

ISBN13	9780333968321
Publisher	Palgrave Macmillan
Contributor	By (author) Jonathan Groucutt, By (author) Paul Griseri
Publication Date	2004-03-22
Language	English
Format	Paperback / softback
Pages	280
Product Dimensions (H x W x L) in mm	234 X 156 X 210
Short Description	Mastering e-business is a solid introduction to the development, positioning and strategic viability of e-business within contemporary society.
Author Biography	PAUL GRISERI has extensive experience in Management Consultancy and Education. He has taught a wide range of general management and Human Resource Management related subjects at professional and postgraduate level. His previous books include Management Knowledge (Palgrave Macmillan 1998) and Managing Values (Palgrave Macmillan 2002). JONATHAN GROUCUTT is Deputy MBA Programme Director at Oxford Brookes University. He has taught a wide range of Marketing and related subjects on undergraduate and postgraduate programmes. He has also been a marketing consultant advising on a diverse range of companies from small and medium sized enterprises to multinationals.

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