Financial Aspects of Marketing

Publisher : Palgrave Macmillan

SKU: 9780333637821

Price: R 1 133,96

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This work moves systematically through the subjects covered in the majority of marketing courses, reinforcing learning through a number of pedagogical features including exercises and examples. The use of spreadsheets is integrated into the text.

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Description

This is a core text for students studying the Financial Aspects of Marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including:;*numerous exercises and examples;*learning objectives at the beginning of each chapter and summaries at;the end;*case studies to pull together the areas so far covered. The use of Spreadsheets is integrated into the text.

Products specifications

ISBN13	9780333637821
Publisher	Palgrave Macmillan
Contributor	By (author) Ruth A. Schmidt, By (author) Helen Wright
Publication Date	1996-10-23
Language	English
Format	Paperback / softback
Pages	320
Product Dimensions (H x W x L) in mm	254 X 178 X 210
Short Description	This work moves systematically through the subjects covered in the majority of marketing courses, reinforcing learning through a number of pedagogical features including exercises and examples. The use of spreadsheets is integrated into the text.
Author Biography

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